Meta Ads management
Campaign structure, audiences, budget control and testing, reviewed regularly.
Paid acquisition
Meta and Google ads, set up and run by me.
I set up and run your Meta and Google Search campaigns, and I look at the page, tracking and emails around the click, because that is where budget is usually lost. I run Google Search and Meta ads for my own rum brand and answer for the margin, so I know what it costs when they don't work.
What is included
What is included each month.
Google Search ads
Search campaigns built around what people are actually looking for and the actions that matter to you. On smaller budgets I start with controlled Search, and only use automated formats like Performance Max when they earn their place.
Creative and campaign testing
Direction on ad concepts, messages and formats, with tests designed to answer a clear question.
Landing-page input
I look for friction between the ad, the offer and the page, then recommend or make focused improvements.
Tracking and measurement
I check the actions being optimised are the right ones, using GA4 and Google Tag Manager, so the reports mean something.
Direct access to me
No account manager and no handoff. You work with me.
Pricing
A fee that scales with your spend.
Monthly management
15% of ad spend · £600 minimum
The management fee scales with spend while the minimum covers the core work required to manage an account properly.
Setup or focused project
Quoted to scope
For new account setup, tracking repairs, audits or a defined launch where ongoing management is not yet the right fit.
Payment terms: management is billed monthly in advance. Advertising spend is paid directly to the platform and software or creative production costs are separate. The initial scope confirms platforms, reporting and any recommended minimum period.
Paid acquisition client feedback“Rebecca has hands-on experience marketing her own products, so she truly understands the realities of marketing a physical product. Every campaign is approached with a clear focus on what will actually drive results.”
Frazer RhodesCo-Founder, Yoyo Laos Sauce
A good fit
Who this suits.
Ecommerce brands
You sell products online and want someone who understands margins, creative and conversion.
Service businesses
You have a clear offer, an easy way to enquire and enough budget to learn from.
Founders who want honest advice
You would rather test properly and hear the truth than see a report that only looks busy.
Frequently asked questions
What to expect before we start.
How much ad spend do I need?
It depends on the platform and your margins. If the budget is too small to learn anything useful, I will tell you and suggest a better place to start.
Do you manage both Meta and Google Ads?
Yes: Meta ads and Google Search ads. The right mix depends on whether people are already searching for what you sell.
Is creative included?
Creative direction, messaging and testing input are part of management. Larger shoots, specialist production or high volumes of finished assets are scoped separately.
Can you fix the landing page and tracking too?
Yes. Focused improvements may sit within the agreed work; a substantial rebuild or new tracking implementation will be scoped separately so capacity stays clear.
Want your ads looked after properly?
Book a free 15-minute call. We will look at your offer, your budget and what needs to be in place around the ads for them to work.
Book a free call