Ongoing Growth Support
Senior, hands-on support across connected digital priorities without hiring a full in-house team.
- Strategy tied to implementation
- Weekly priorities and direct founder support
- Focused or embedded monthly retainers
Hands-on digital growth support
Make every part of growth work together.
I work as an embedded digital growth partner for founder-led businesses, connecting paid acquisition, landing pages, email marketing, analytics, creative and commercial priorities.
Senior thinking, close to the work. I do not stop at recommendations. I help plan, build, launch, measure and improve the digital work that supports growth.
01Attract customers through paid acquisition and stronger creative.
02Convert and nurture them through landing pages and lifecycle email.
03Measure and improve performance through reliable tracking and testing.
About Rebecca
Growth support from someone who understands what sits behind the numbers.
Before working with other founders, I built and ran my own ecommerce spirits brand from scratch. I managed the ads, website, email, product launches, stock, fulfilment and customer experience myself.
That experience shapes how I work now: practical, commercially aware and close to delivery. I look across acquisition, conversion, retention and measurement instead of treating each channel as a separate problem.
BuiltAn ecommerce brand from zero.
OperatedAds, websites, email, stock, fulfilment and customer experience.
AppliedThat experience to hands-on digital growth work for other founders.
How I help
The connected pieces behind stronger digital growth.
Campaigns perform better when the offer, page, follow-up and tracking support them. I work across those connected pieces rather than optimising one channel in isolation.
Paid Acquisition
Plan, launch and improve Meta and Google campaigns with commercial context beyond the advertising account.
- Campaign strategy and management
- Creative direction and testing
- Performance analysis and optimisation
Websites, Landing Pages & Conversion
Build fast, hand-crafted websites and landing pages with clear messaging, useful tracking and a simple editing area for routine client updates.
- Client-editable HTML/CSS websites
- Landing pages and website improvements
- Offer and message development
Email Marketing & Customer Journeys
Use campaigns, templates and automated flows to nurture customers before and after the first conversion.
- Email platform setup and structure
- Flow creation and optimisation
- Templates, segmentation and testing
Analytics & Tracking
Create a reliable measurement foundation so decisions across campaigns, pages and email are based on useful evidence.
- Google Tag Manager and GA4
- Conversion tracking and reporting
- Cookiebot administration
How I work
Clear priorities, controlled testing and hands-on implementation.
I work closely with the founder, but every change needs a purpose. We agree what matters, implement the work and give it enough time or data to learn something useful.
Understand the commercial constraint
We look across the offer, campaigns, page experience, email and data to find what is most likely limiting progress.
Agree the priority and test
We decide what should change, what success looks like and what needs to stay stable while the work is measured.
Build and improve
I stay close to execution across campaigns, creative, pages, email and tracking, then use the evidence to decide what happens next.
Recent work
Embedded support across strategy and delivery.
The work is deliberately cross-functional because campaigns, pages, email, tracking and product decisions need to support each other.
AI-assisted SaaS product from concept towards launch
Currently building an AI-assisted SaaS product, working across product, UX, onboarding, privacy, analytics and launch planning.
- Product strategy and UX
- Onboarding, authentication and privacy
- Analytics, security and launch planning
- Testing, launch and ongoing iteration
Full landing page, messaging and launch funnel for the Sleep Pilot.
Embedded digital growth support with Crowdseek
Working closely with an early-stage startup across strategy, Meta campaigns, creative, landing pages, email journeys, tracking, compliance and product feedback.
- Messaging and commercial setup
- Landing pages and conversion path
- Meta campaigns, creative and launch support
- Automated email flows, GA4, GTM and Cookiebot
Who I work with
For founders who need senior digital support close to the work.
I am useful when you need one commercially minded partner who can connect strategy with implementation across acquisition, conversion, retention and measurement.
Good fit
- Founder-led businesses that need ongoing digital growth support
- Ecommerce, SaaS, service businesses and early-stage startups
- Teams running paid acquisition without a complete in-house growth function
- Businesses that need landing pages, email and tracking to support acquisition
- Founders who value clear thinking, honest feedback and hands-on delivery
Probably not the right fit
- You want somebody to follow instructions without commercial challenge
- You need a large agency team with multiple account layers
- You want big promises before the fundamentals have been checked
- You continually change live work before an agreed test can produce useful evidence
Proof
Commercial experience, backed by hands-on delivery.
The common thread is commercially grounded support from someone who understands both the numbers and the implementation work behind them.
BuiltAn ecommerce spirits brand from scratch.
ManagedPaid acquisition, websites, email, product launches and conversion under real commercial pressure.
OperatedStock, fulfilment, packaging, margins and customer experience directly.
AppliedThat founder experience to SaaS, service and product-led growth work.
"Rebecca has developed and implemented our messaging plan, built the landing pages, and the commercial and tracking setup for my startup Crowdseek.com. Her value add and input to the startup has been great and better than I could get from a marketing agency."
Alan Jones Founder and CEO, Crowdseek"Rebecca has hands-on experience marketing her own products, so she truly understands the realities of marketing a physical product. Every campaign is approached with a clear focus on what will actually drive results."
Frazer Rhodes Co-Founder, Yoyo Laos Sauce"Having someone who has actually built and run an ecommerce business, who isn't afraid to challenge your thinking, is something I didn't realise I needed until I had it."
Rachel Beck Vigor Vitamins"Her advice is practical, clear and focused on results rather than theory. Even on a modest budget we now have a steady flow of orders coming in every day."
Nigel Pickles Bronte Drinks"Very professional throughout, giving us lots of new ideas and solutions. From initial consultation to final results, communication was excellent. Attention to detail was first class."
Ryan Healey Eldwick InteriorsNeed the digital pieces to work together?
If you need ongoing support across paid acquisition, landing pages, lifecycle email, tracking and commercial priorities, start with a conversation about what is working and what is getting in the way.